Practical guides for tradespeople and local businesses on getting recommended by Siri, Google, ChatGPT, and Alexa.
GEO is the process of making your business visible to AI assistants — not just ranked in search results. Here's what it is, why it matters in 2026, and the practical steps to start.
ChatGPT now uses live web search to recommend local businesses. Here's exactly how to optimise your tradesperson business so AI assistants name you — step by step.
SEO gets you ranked in Google. GEO gets you recommended by ChatGPT, Siri, and Alexa. Here's what separates the two strategies — and why local tradespeople need both in 2026.
Perplexity AI is changing how customers research and find local services. This step-by-step playbook shows tradespeople exactly how to get cited in Perplexity answers — covering reviews, schema, GBP, and more.
Google AI Overviews now sit above every organic result and the Local Pack. This ultimate guide shows tradespeople exactly how to get cited — covering E-E-A-T, schema, GBP optimisation, and the signals Google's AI trusts most.
Experience, Expertise, Authoritativeness, and Trustworthiness are the signals AI assistants use when deciding which trade businesses to name. Here's what each element means in practice — and the highest-impact actions for tradespeople.